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Gumpae
2020 Brand Identity,
Packaging Design, and Illustration
Glass water bottle
Adobe Illustrator
Instructor:
Izabella Bielawska, Non Palakul
Gumpae is a play word from the Japanese word "Kan pei", which
means cheers, under the concept
"We trust We drink We succeed"
In order to accomplish goals and success, everything comes from trust. Building trust starts from building
a good relationship. Based on Japanese business culture, trust is
builded through through socializing (Business drinking party in Japan).
The drink can be used during business conference, as message of trusting each other, espeacially with clients.
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